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Low premium "Pure Life Insurance" policy introduced by LIC Lanka

Life Insurance Corporation (Lanka) Ltd - LIC Lanka recently announced launching of its new life insurance product to the market. LIC is the local arm of India’s largest life insurance company,  LIC of India. 

This product known as “Pure Life Insurance” provides abundance of life insurance benefits at a very low cost  and gives the customer the option to decide on the period of life insurance coverage he/she wants. LIC has taken great care in ensuring that the customer gets the maximum life insurance benefit at low cost by ensuring that peripheral minor risks are excluded from the policy.  

Explaining the key features of the Pure Life Insurance product, Jagannath CEO/Managing Director of LIC Lanka pointed out that this Pure Life Insurance Policy provides financial benefits in the event of death.  The primary value of Pure Life Insurance is to fulfill financial responsibilities of a person to his family members in the event of his unfortunate death.  LIC Lanka Pure Life Insurance policy if taken for long period the premium is very much less.

Generally, financial advisors and other experts readily recommend Pure Life Insurance policy as a means to cover potential expenses, until such time that there are sufficient funds available from savings, to financially protect those persons whom the life insurance coverage was intended to protect.  For example, an individual might choose to buy a life insurance policy which would expire close to his/her retirement age, based on the premise that, by the time the individual retires, he or she would have amassed sufficient funds in retirement savings to provide financial security for their dependents” he went on say that through the Pure Life Insurance Policy, LIC Lanka is able to offer affordable options without sacrificing quality.

“Pure Life Insurance Scheme offered by LIC Lanka is uncomplicated with benefits and services that are easy to understand.  This product has been hugely successful In India.   


Since the premium is very affordable, we have seen people with low income and high insurance requirements going for this product.  Also high net worth clients who use their funds in risky investment like equities, real estate etc has also opted for the Pure Life Insurance policy to fulfill their financial protection needs.  Corporate can also insure their ‘key persons’ under this scheme,” he said.

Source: http://www.elankanews.info